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'Berried' in hope: a scientific look at antioxidants and the implications of exotic fruit juice marketing.

By Alan Aragon, May 2008

 

AARR subscribers:  Please note that this article is available in the May 2008 issue, so there's no need to purchase this article separately; you already have it! 

 

 

Article summary:  The term “antioxidant” has become a very profitable buzzword. Multi-level marketing companies are making a fortune from products such as acai, noni, and mangosteen by touting the benefits of their high antioxidant levels. This thoroughly referenced article provides a foundational understanding of the role of oxidation-reduction reactions within the body. It takes an objective look at the claims and the research behind supplements and fruit juices hyped on the basis of antioxidant effect.  Also included is a comprehensive resource of antioxidant-containing food ranking lists.

 

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